The Near Futurist
22Sep/11Off

Mint: a refreshing new way to do web analytics

Yesterday, I discovered a site that was using Mint for its web analytics. My first responses were, in order:

  1. “Someone is using a web analytics package other than Google Analytics?”
  2. “Oh I’m sure this thing sucks, how can it be good?”
  3. “HOLY CRAP.”
Mint web analytics

Because GA has become so prevalent and synonymous with web analytics, I often forget that there are others out there. And Mint is one of these often overlooked packages. But let me tell you: IT ROCKS.

OK, there are a number of reasons I find myself liking Mint, but in the interest of expediency, here are my Top Ten Reasons Why I’m In Love with Mint:

  1. Your data, you host, you control. With Mint, it’s not a hosted solution; it’s a download-and-install-on-your-server solution that uses your service and databases to track. That means that any tracking that happens is done by you, and any analytics data is generated, stored, analyzed, etc. by you and you alone. There’s something comforting about all your web analytics data not being in the hands of a giant, multinational corporation (albeit one of the better ones).
  2. It’s beautiful. The developer of Mint (yes, it’s just one person) has taken much care to make the interfaces look beautiful. If you’re staring at numbers and charts a lot, aesthetics go a long way.
  3. It’s simple to install, simple to use. Installation took me all of 30 minutes, and using it is just an URL on my site. It’s fast (or as fast as my site is) and the UI is laid out nicely and intuitively.
  4. It’s inexpensive. $30 is all you will pay to have stats for one of your domains. Not $30/month, but $30. That’s it. The joy of it not being a hosted service!
  5. It’s extensible. With Peppers, you can add any number of plugins to extend the functionality of the tracking service on your site. It ranges from the mundane (Doorbell, which dings anytime you’re viewing stats and a new website visitor stops by your site) to the I-didn’t-know-I-needed-that (Birdfeeder, which tracks your feeds properly, something GA never got quite right) to the critical (Backup/Restore will make sure you are prepared in case something bad happens to your site/data).
  6. It’s maintained. The developer, Shaun Inman, is regularly updating not just the main tracking service but all the relevant plugins very regularly.
  7. It provides you with a compatibility suite to figure out if it will work before you buy. It’s like a test-drive. Here, take it for a spin, see if it works with your situation. No? No harm done. Yes? Only $30. More businesses should operate this way.
  8. It’s fast. Since the speed of Mint relies solely on how fast your actual website is, you don’t suffer from the issue of “Waiting for google-analytics.com…” showing up in your users’ browser status bar.
  9. It works even when my site is framed. When my content is served up within an iframe (like in Google Images or StumbleUpon), Internet Explorer and Safari will not allow a third-party cookie to be written, thus foiling any attempt to track via Google Analytics (or any other hosted tracking service). That means my data is accurate, and I don’t spend time debugging why some of my content is not being tracked.
  10. It’s flexible in licensing. Yes, it only costs $30. But you can decide which domain it runs on, and change it anytime you like. That means I can move it around when it comes time to do so.

So there you have it. If you are looking for great web analytics, and maybe you’ve grown just a bit wary of hosted solutions like GA, I encourage you to check it out. And when I said, “HOLY CRAP,” I wasn’t just stunned at what I had found. I was also describing a fantastic little Mint plugin.

Enjoy your Mint!

Mint: a refreshing new way to do web analytics was originally published on The Near Futurist

20May/09Off

Top Ten Tweets That I Simply Have No Time For


10. Any tweet describing a particular play in a particular sporting event.

"Oooh, did you see that block by Bryant?"
"And in for the goal!"

9. Tweet greetings and salutations.
"Good morning, world."
"Nighty-night."
8. Air traffic controller tweets, announcing they just landed in some airport.
"Just landed in ATL."
"SFO->LAX."
7. Tweets with incredibly non-descriptive words and phrases describing a state of being, usually starting with the word “is.”
"is tired."
"is feeling mediocre."
6. Links with little or no description.
5. The only tweets from someone are shameless plugs.
"Check out this cool interview that I did with a very popular interviewer. I’m great it in. http://bit.ly/19kUOJ
"I make multi-million $ decisions on a regular basis — why is it soooo difficult to decide what to do with my hair?"
3. The complete non sequitur tweet.
"blueberries and cockleshells."
"I swear it isn’t!"
2. Hipster doofus tweets feigning detachment from popular culture.
"Tonight’s the night I finally get to not care who wins "American Idol!""
1. “This is my first tweet” tweets.
"This is my first tweet."